Hi, I’m Yotam
UX and Product Designer with a broad mindset and a passion for solving complex problems.
I am autodidact and multidisciplinary, I blend systematic thinking and strong research skills with creativity and aesthetics to design thoughtful, user-centered experiences. Whether working with startups, small businesses, or individuals, I’m committed to turning ideas into meaningful, intuitive products.
Product Design & Management
From abstract ideas to fully specified solutions, I support the entire product development journey. I specialize in turning concepts into structured workflows, conducting user and market research, defining personas and journeys, and crafting clear documentation — including PRDs, KPIs, and product goals.
With a systematic thinking and strong interpersonal skills, I bring both big-picture vision and practical execution. My broad experience and hands-on approach enable me to collaborate across teams, align user needs with business goals, and deliver solutions that are both thoughtful and feasible.
UX Research & Design
I design with users in mind, always starting by getting to know their needs, challenges, and other characteristics. I define user personas, map user journeys and design intuitive information architectures in order to support seamless navigation and tasks completion.
I believe in deep thinking and long term strategies combined with iterative work processes. My design decisions are grounded in research and data, ensuring every screen and interaction supports both usability and business goals.
User Interface Design
I create clean, intuitive interfaces that support usability and help users focus on what matters. Working with Figma, I design responsive screens and interactive prototypes, often building design systems to ensure visual consistency and clarity.
My approach is grounded in simplicity and purpose: I avoid visual clutter, prioritize key actions, and structure information to guide users navigate naturally. Every design decision is informed by user behavior and product goals, blending aesthetics with functionality.
Web Design & Development
I build and design WordPress websites using Elementor, tailored for freelancers, small businesses, and personal brands. From concept to launch, I deliver clean, responsive websites that prioritize usability, clarity, and a smooth user experience.
Combining visual design skills with strong content instincts, I create sites that not only look good but also communicate effectively. Whether it’s a landing page or a full portfolio, I focus on accessibility, minimalism, and helping your messages come across.
Content & Copywriting
With a background in UX and behavioral research, I write clear, engaging content tailored to specific audiences and goals. My services include UX writing, marketing funnels (ads, landing pages, CTAs), website copy, and professional blog articles—both in Hebrew and English. Whether it’s shaping a product story or editing academic paper, my approach is rooted in understanding user psychology and product value—creating meaningful resonating content.
Portfolio
Collaq
Collaq is a research platform I designed to empower collaboration across academic, corporate, and independent research sectors. It provides an intuitive environment for accessing trusted resources, managing research workflows, and building cross-disciplinary partnerships.
Dive into the case study for a closer look at how Collaq supports a more connected and efficient research process.
UrbanTrail
Traveling should feel exciting—not overwhelming. UrbanTrail is a smart urban tourism app that help travelers personalize and manage their journeys. Inspired by insights from my own global travel experience, I developed a new tourism approach, making every trip smoother and enjoyable.
